Lauterborn Scholarship

    The Triangle AdFed created this scholarship fund in 2004 in honor of Robert F. Lauterborn, James L. Knight Professor of Advertising at UNC-Chapel Hill, for his outstanding contributions to advertising education. In the month of May, Triangle AdFed will award one $1,500 scholarship to an outstanding local advertising student. Anyone who has declared an advertising or communications-related major (such as advertising, marketing, communications, public relations, graphic design, audio/video/film production or photography), who is officially enrolled in an accredited college or university in the greater Triangle area; or an advertising student whose permanent residence is in the greater Triangle area and who is officially enrolled in an accredited college or university in the USA, is eligible for this scholarship.


    1. Applicants must be undergraduates enrolled in a two-year or four-year college or university.
    2. Applicants must be enrolled in an accredited college or university in the Triangle area (Wake, Durham, Orange, Chatham, Harnett, Lee, or Johnston County) and the surrounding counties of Alamance, Pitt and Guilford.


    1. Applicants must have a permanent residence and must have attended high school in the greater Triangle area (Wake, Durham, Orange, Chatham, Harnett, Lee, or Johnston County).
    2. Applicants must be second semester freshmen through second semester juniors at the time of their application.
    3. All eligible students are encouraged to apply.


    A committee of judges will review all qualified applications. The winner will be determined based on the following criteria:

    • Interest in a career in advertising/communications
    • Involvement in advertising or communications related activities
    • Potential for success
    • Talent


    The judges’ decisions are final.


    Download and complete an official application form. Submit a portfolio, showing your creative abilities or at least three examples of your work that represent your skills in the field of advertising. Include a 250-word (or less) single-sided, double-spaced essay explaining why you are pursuing a career in advertising/ communications, and why you deserve this scholarship.

    Applications must be completed and mailed to:

    Hal Vincent
    2850 Campus Box
    Elon, NC 27244

    All entries submitted become the property of the Triangle AdFed and will not be returned. Please send a duplicate set of your work and retain the originals. Please label all pieces. The Triangle AdFed will not be held responsible for lost or damaged material.

    Submission of entries acknowledges the right of the AAF to use them for publication, exhibition and marketing of the Student Scholarship program.


    Coming soon!


    The scholarship will be awarded at a mutually beneficial time for the winner, their faculty sponsor and the advertising federation board members involved with the competition.


    Contact our Education Chair Hal Vincent for more information about applying for the Lauterborn Scholarship at