American Advertising Awards

    The 2018/2019 Triangle American Advertising Awards (AAAwards)

    The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

    The American Advertising Awards is a highly anticipated Triangle AdFed event each year where we can celebrate the work of both professionals and students working in our community.

    Triangle AdFed will host a panel of national judges to evaluate each creative entry based on criteria provided by the National organization. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category. Winners will be recognized during a Gala held in February 2019.




    Leigh Farrior

    Combining her left and right brain power to develop solutions to meet clients’ needs while maintaining a high design standard, Leigh serves as Production Director for Stamp, an agency in Montgomery, Alabama. As Production Director, she manages the creative/interactive department while also working on creative projects. Leigh has fifteen years of experience working as a designer for both print and interactive media and front-end development. Her design work recently won Best of Category for Web Catalogs from the Printing Industries of the Carolinas (PICA), and has won a several ADDY® awards including Best in Show. Leigh is a 2003 graduate of Troy University with an Art Program double major in Graphic Design and Painting. She is very involved in the American Advertising Federation, serving at the local and district levels. She also enjoys designing pro-bono materials for local non-profits, spending time with her family and traveling any chance she gets.

    Marie Richer

    Marie Richer is a creative director based in NYC. Her work has been awarded at Cannes, the One Show, D&AD, the Clios, and has been screened at the United Nations. She is also a member of the Television Academy and the international jury of the FWA."

    Tony Sharpe

    Tony Sharpe spent 12 years as a writer and creative director at FCB Chicago where he worked on over 300 television commercials for Quaker, Gatorade, Kraft, Coors, Mattel, and SC Johnson. He created the long-running Windex “Birds” campaign, brought a fresh spin to Scrubbing Bubbles, and helped Raid continue to kill bugs dead. He’s worked on every continent except Antarctica, survived a raging lion, and was once an international hand model. A North Carolina native, he now freelances from Columbus, Ohio, on brands from Burger King and Tim Horton’s to Eli Lilly, Hertz and Scotts Miracle-Gro. The hand model thing is true. For real.



    Entries must be submitted online using the American Advertising Awards software. Once entries are submitted, you will need to take physical entries, entry forms, signed manifest, and payment or proof of payment to one of the Take-In Days listed below at Training Industry, Inc - 6601 Six Forks Rd. Suite 120, Raleigh, NC. 

    Take-In Days:

    Early Entry Drop Off: December 7, 12:00 – 6:00 PM
    January 4, 12:00 – 6:00 PM
    January 7, 9:00 AM – 12:00 noon
    Extended Drop Off Hours: January 9th 9:00 - 5:00 p.m. 


    Please download the Rules & Categories below for full details on how to submit your entries.

    Professional Rules & Categories
    Student Rules & Categories



    Join the AAF Now and save on your entry fee!

    Early Entry Fees - Early Entry Deadline: December 7, 2018.

    AAF Member Single Entry: $80  |  Campaign Entry: $105

    Non-Member Single Entry: $95  |  Campaign Entry: $120


    Standard Entry Fees – Final Deadline: January 7, 2019 Noon 

    AAF Member Single Entry: $95  |  Campaign Entry: $120

    Non-Member Single Entry: $110  |  Campaign Entry: $135

    Student Single Entry: $35  |  Student Campaign Entry: $45

    >> ENTER NOW



    The Best of Show is the top award given to the entry that best represents the mission of the American Advertising Awards competition and the creative spirit of excellence in the art of advertising. (Public Service and Self-Promotion categories are not eligible for Best of Show).

    The MOSAIC ADDY Award is given to the entry, from any category, that best exemplifies a spirit of diversity and inclusion. Criteria for this award is a demonstration of understanding of and sensitivity to the needs, concerns and buying practices of multi-cultural audiences.  



    Work that wins a Gold ADDY or a Silver ADDY will be eligible for entry into the District competition.

    If your entry wins a Gold ADDY at the local competition, it will be automatically forwarded to the district competition with fees paid by the Triangle AdFed. If your entry wins a Silver ADDY, you are eligible to compete at the District level and may choose to pay the applicable entry fee in order to be forwarded. Full details will be provided to all eligible entrants.