American Advertising Awards

    Since its creation, the American Advertising Awards (formerly the ADDYs) has been the advertising industry’s largest and most representative competition, attracting more than 40,000 entries each year. It’s mission: To recognize and reward the creative spirit of excellence in advertising.

    Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in the Triangle AdFed competition is the first step toward winning a national ADDY!


    The 2017 Gala will showcase the most creative and best executed integrated campaigns, online experiences and elements of design in the Triangle. Brought to you by the team who helped "Bring Back the ADDYs" in 2016, the 2017 Gala promises to be an event you won't want to miss. The affair date and location will be revealed in the weeks ahead. Dress code: Masquerade Ball - black-tie optional.


    We're throwing down the gauntlet once more. Last year, the Triangle AdFed brought the ADDY back. Based on influences from the roaring 20's the Gold and Silver awards were reborn. This year, our focus is on the Gala and creating the grandest party of the year. Bold, beautiful and timeless, the 2017 American Advertising Awards Masquerade Ball will be an event you won't want to miss.

    Simply put - an Awards Gala that doesn't inspire, isn't worth attending.


    In an effort to make entering easier, the AAF has redefined the categories for submission – a full overview can be downloaded here:

    NOTE: All submissions require both online and physical entries unless otherwise noted (example: television)

    Final Deadline for Entries: EXTENDED Jan. 13, 2016 (12 noon cutoff - no exceptions)  All entries must be received by this date.

    • PROFESSIONAL AdFed/Ad2 Members: $85 (Single) / $105 (Campaign)
    • PROFESSIONAL Non-Members: $100 (Single) / $125 (Campaign)
    • STUDENT AdFed/Ad2 Members: $25
    • STUDENT Non-Members: $35


    Physical entries should be hand-delivered to: ZigZibit located at 4300 Emperor Blvd. Suite 100, Durham.

    Entries can also be mailed to: wmHarper 205 South Academy Street, Suite 4682, Cary, NC 27519. You must include delivery confirmation when mailing. 


    The AAF Student American Advertising Awards Competition, sponsored by the AAF and National Ad 2, is a unique national awards program designed specially for college students. Work entered at your local level can move up to the regional and national judging, just like the work entered by professionals across the country.

    Applicants must be enrolled full- or part-time in an accredited U.S. educational institution. Student interns are eligible to enter.

    Submit work developed specifically for this competition or from previous projects or student contests (work must be created while the entrant is a student not employed in the advertising industry). National winning entries may receive the following:

    • Finalist certificate—great for résumés and portfolios
    • Prestigious Student American Advertising Award for first-place winners
    • $1,000 cash prize for National Best of Show winner

    If you need help finding your local competition or have any further questions please send an email to

    Copyright infringement and/or plagiarism (be it intentional or unintentional) will result in the disqualification and, if applicable, removal of awards from any entry deemed in violation. All entry fees will be forfeited.

    The Judges
    Awards credit and associated ADDY assignment will be determined by a panel of highly recognized advertising professionals from agencies across the country. Information on the judges will be released in the weeks ahead.