American Advertising Awards

    The American Advertising Awards event is the Triangle's premier competition, creating camaraderie and attracting more than 40,000 entries every year from local ad club competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising.

    Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in the Triangle AdFed competition is the first step toward winning a national ADDY!

    Click here to view the professional rules and entry categories for this year's ADDY Awards.


    As the monochromatic Winter subsides, Spring arrives to brighten up our surroundings. Buds emerge, blossoming into flowers. Birds migrate and other animals return from hibernation. We begin to see life anew all around. 

    Inspired by Anne Lindbergs installation at CAM, our focus will be on the artwork itself, creating a vibrant and interactive experience. Vivid and engaging, the 2018 American Advertising Awards Gala will showcase the art of advertising with the most creative and beautifully executed integrated campaigns, online experiences and elements of design in the Triangle.

    Simply put - Spring is coming, so let’s celebrate by showing off our creative colors.

    The 2018 Gala will take place on March 8th at CAM in Downtown Raleigh. Stay tuned for a spectrum of colorful details. 


    AAF Member Single Entry: $90  |  Campaign Entry: $115

    Non-Member Single Entry: $105  |  Campaign Entry: $130

    Students Single Entry: $35  |  Campaign Entry: $45

    NOTE: There will be no extensions. All entries are due January 8th by 12:00 pm - no exceptions.



    ALL ENTRIES require a physical entry form for submission.

    Hand-delivered and mailed entries can be delivered to: Myriad Media located at 410 S Salisbury St, Raleigh, NC 27601.


    1. Physical entries are required for all categories EXCEPT broadcast and digital.

    2. All non-digital entries must be submitted as either the original work or a high resolution printed copy of the work.

    3. ONE printed entry form, with the entry-specific number, must accompany every entry. Even if you aren't submitting a physical entry (e.g. digital entry) you must physically submit an entry form.

    4. Entry numbers must be physically affixed to each physical entry.

    5. Physical entries should be submitted in a CLEAR envelope with the work showing on one side and the entry form showing on the opposite side.

    6. An entry manifest document must accompany every submission.

    7. Entries must be paid for by credit card or check by the deadline date. Checks can be made out to: Triangle AdFed and should accompany your submission. Submissions are not considered final until payment is received.


    The AAF Student American Advertising Awards Competition, sponsored by the AAF and National Ad 2, is a unique national awards program designed specially for college students. Work entered at your local level can move up to the regional and national judging, just like the work entered by professionals across the country.

    Applicants must be enrolled full- or part-time in an accredited U.S. educational institution. Student interns are eligible to enter.

    Submit work developed specifically for this competition or from previous projects or student contests (work must be created while the entrant is a student not employed in the advertising industry). National winning entries may receive the following:

    • Finalist certificate—great for résumés and portfolios
    • Prestigious Student American Advertising Award for first-place winners
    • $1,000 cash prize for National Best of Show winner

    If you need help finding your local competition or have any further questions please send an email to

    Copyright infringement and/or plagiarism (be it intentional or unintentional) will result in the disqualification and, if applicable, removal of awards from any entry deemed in violation. All entry fees will be forfeited.

    The Judges
    Awards credit and associated ADDY assignment will be determined by a panel of highly recognized advertising professionals from agencies across the country. Information on the judges will be released in the weeks ahead.